Professor Lu Xipeng Gave a Lecture on "Internet Thinking"

With the increasing influence of the Internet on mankind, we have entered a new economy and a new era of e-commerce. Feng Chia University Industry Trends Forum, April 22 invited e-commerce expert-National Taiwan University of Science and Technology Information Management Department Lu Xipeng Distinguished Professor, with the topic of "Internet thinking", through his "first principles" thinking, building a business is impossible The essential key thinking is to see the secrets that others can't see, and do things that others can't think of. Only in this new economic era can we stand out and take the lead.

Feng Chia University Industry Trends Forum invited Taiwan University of Science and Technology Distinguished Professor Lu Xipeng (5th from the left in the front row) to give a speech.

Professor Lu Xipeng is a Ph.D. in Industrial Engineering from the University of Wisconsin-Madison. His research fields are e-commerce, online marketing and follow-up economics. He has been awarded the Taiwan University of Science and Technology Outstanding Research Award three times; he has also been included in the EMBA special issue of Cheers Magazine for many years. Voted by alumni and students as the most popular EMBA teacher. In addition to teaching, the versatile Professor Lu is also a columnist for famous newspapers and magazines (Economic Daily, Managers, Scientists). He is good at using stories to write observations on life, as well as understanding of new trends such as technology and business. He is witty and funny. Under the tune of Wang, the blunt e-commerce also appears cordial and interesting; if you have the impression that you have watched the intellectual "Computer Clan Paradise", "Technology Parade", "Industry Science and Technology" and other programs, don't doubt that Professor Lu has also been a TV program host!

Professor Lu Xipeng's humorous and witty talk about "Internet thinking" has brought many different viewpoints to the teachers and students of our school.

Professor Lu’s Internet thinking has overturned the existing cognition and thinking of many ordinary people; the emergence of the Internet has added a virtual space-time. The first principle of this space-time includes the two most important elements of "time" and "weak connection." It is a very precious and limited resource, and weak links are an important key to achieving network effects, especially the transmission effect of weak links, which has very considerable diffusion benefits. When a company regards itself as a tool and is used by the Internet, the main body is in the Internet ecology and each other becomes "complementary". This kind of "altruistic" thinking can produce an "ecology", "openness" and "win-win" sharing economy. , IPhone and Uber are all ready-made examples.

Professor Lu also mentioned the concept of futurology. When everyone is doing the same thing, there will be no breakthroughs and business opportunities. Companies must learn to replace "today and tomorrow" with the thinking of "looking at tomorrow from the day after tomorrow". Looking at the future from a perspective, it will be limited by the present inertia and baggage; what is acquired is not predictable. Only by imagining the future can you use your imagination to retrospect and deduce the innovation of tomorrow. We also need to rethink our plans for the future. For a stable future, we must plan ahead and proceed step by step; but the future is also full of uncertainty, like the ever-changing target star, which needs continuous correction, so we must aim first. The inertia of post-shooting accepts the thinking of shooting first and then aiming; learning does not predict uncertainty, but can live with it through perception and rapid response to uncertainty.

Professor Lu (3rd from left) took a group photo with the teacher of our school after giving a speech.

Professor Lu’s speech provided the different thinking of the teachers and students of the school, which we need to digest and establish our own "viewpoints." Regardless of whether a company or a school, it must have its own innovative model and business strategy. When a university does not start with "selfishness" and regards the Internet as its own resource, it will share the resources of the school with the Internet and try to be "altruistic". Become a resource center with stronger applications and wider connections. I believe that the teachers and students of Fengjia, under the leadership of President Li Bingqian, will continue to move in the direction of "Different but Better" and become an international university with the most innovative thinking and perspectives.